Questions and answers

Before you choose: questions and answers

Direct answers on sizes and tailoring, ordering and delivery, fabrics, care and styling. Anything you do not find here, ask us on WhatsApp.

Sizing and tailoring

7 questions

Which sizes and lengths does Novella offer?

Novella abayas come in five sizes, XS to XL, and in lengths from 50 to 60, at one price for every size and length. You choose both on the abaya's page in the store. If you fall between two sizes, send your measurements on WhatsApp and the abaya is tailored to you in our Doha atelier.

What do the abaya length numbers 50 to 60 mean?

The length number is the abaya's length from the top of the shoulder to the hem. Gulf stores conventionally measure it in inches, so 56 is about 142 centimetres. Measure from the top of your shoulder to your heel in the shoes you usually wear, then pick the closest number. If you are between two numbers, send your height on WhatsApp before ordering.

How is an abaya tailored to my measurements?

Choose the design in the store, then send your five measurements on WhatsApp: full length, shoulder, sleeve, chest and armhole. The abaya is tailored to those measurements in the Novella atelier in Doha. If you need help taking them, follow the measuring guide in our journal, or ask for a fitting appointment on WhatsApp.

How do I take my own abaya measurements?

Use a soft tape measure and ask someone to help. Measure length from the top of the shoulder to the heel, shoulder from edge to edge across the back, sleeve from the shoulder edge to the wrist bone, chest around the fullest point with one finger of room under the tape, and armhole as a loop around the top of the arm, under the arm and over the shoulder point. Write them in centimetres and send them on WhatsApp.

How long does tailoring take?

We confirm the tailoring time on WhatsApp when you order, since it depends on the design and the time of year. If you need the abaya for a fixed date, such as Eid or a wedding, mention the date in your message before ordering and we will tell you what is possible in the time available. Ordering earlier before the busy seasons gives more room.

Should I choose a ready size or made to measure?

Choose a ready size if your measurements sit close to one of the sizes from XS to XL and you know your length number. Choose made to measure if you are taller or shorter than average, have broader shoulders or longer arms, or want the abaya cut to an exact length for the heels you will wear.

Can I book a fitting appointment?

Ask for a fitting appointment on WhatsApp and we will confirm the time and place in the same chat. Our current location is in Muaither, Al Rayyan. If a visit does not suit you, take your measurements at home with a soft tape, follow the measuring guide in our journal, and send them on WhatsApp.

Ordering and delivery

7 questions

How do I order a Novella abaya?

Order on the online store at novellaabaya.com: choose the design, size and length, then complete your order at checkout. Or send the design number and your measurements on WhatsApp and we will arrange the order with you in the chat. Ready sizes work both ways; made-to-measure orders are arranged on WhatsApp.

What are the delivery details within Qatar?

Delivery within Qatar costs 50 QAR, added at checkout before you pay. We confirm the delivery time on WhatsApp when you order, so send your area and the design number. If the abaya is for a fixed date, mention the date in the same message.

Do you ship to Saudi Arabia, the UAE, Kuwait, Bahrain and Oman?

Yes. Novella ships from Qatar to every Gulf country: 150 QAR to Saudi Arabia and 100 QAR to the UAE, Kuwait, Bahrain and Oman, added at checkout. We confirm the delivery time and any customs duties for your country on WhatsApp. If you are ordering made to measure from outside Qatar, send your measurements with the unit, the design number and your chosen length in one WhatsApp message.

Do you ship outside the Gulf?

Yes. Novella ships worldwide, including Egypt, Europe, the United Kingdom, the United States, Canada, Australia and Asia, for 100 QAR, added at checkout. We confirm the delivery time and any customs duties in your country on WhatsApp before you order.

How much do Novella abayas cost?

Current designs in the Novella store range from 280 to 700 Qatari riyals, and each abaya shows its price on its page. The price is the same for every size from XS to XL and every length from 50 to 60. Delivery is added at checkout. If you want a special change to a design, ask on WhatsApp about whether it is possible and what it costs before ordering.

What are your exchange and return terms?

We confirm exchange and return terms on WhatsApp before you order, so ask about them with the design number you chose. If you order made to measure, check your measurements twice before sending, and use the measuring guide in our journal if you are unsure of a number.

How do I pay for my abaya?

You pay when you complete your order at checkout on novellaabaya.com, where the available payment methods appear before you confirm. If you order on WhatsApp, ask about the available payment methods in the same chat before confirming your order. Never share card details in a WhatsApp message.

Styling

5 questions

What is an abaya?

An abaya is a long, loose robe that women wear over their clothes when they go out. It is the usual outer garment for women in Qatar and across the Gulf, worn with a shayla over the hair. Most abayas are black, open at the front or closed, in cuts such as flared, bisht and blazer; the abaya cuts guide explains each one.

Which shayla colour goes with a black abaya?

A black shayla is the calmest choice with a black abaya and lets the abaya's own detail show. If you want colour, pick one shade and repeat it in your bag or shoes, such as beige, camel, light grey or maroon. If the abaya has embroidery or lace, choose a plain matte shayla.

How do I style an abaya for a wedding or party?

Start with a black abaya with a clear detail, such as a metallic pattern, gold-toned buttons or lace, then keep the shayla plain in a soft fabric. Add a small bag and heels, and take your length measurement in those heels so the hem clears the floor. One statement piece of jewellery is enough.

Which abaya suits the office?

Choose a plain black or navy abaya with a straight or lightly shaped cut, a neat collar, front pockets and a fabric that does not crease easily. The Novella collection includes blazer-collar abayas and others with front pockets and an adjustable waist belt. Pick a length that ends just above the floor in your work shoes.

What should I wear under an abaya in summer?

Wear light cotton, linen or viscose underneath in summer, such as a simple long dress or wide trousers with a blouse. Avoid layers and heavy synthetic fabrics. If your abaya opens at the front, choose an underlayer in a calm colour that matches it, since it will show as you move.

Caring for your abaya

4 questions

How do I wash a black abaya without fading it?

Wash it cold, by hand or on a gentle cycle, turned inside out, with a detergent made for dark clothes and no bleach. Wash it only with other dark clothes and do not soak it for long. Hang it to dry in the shade, away from the dryer and direct sun, since heat and sunlight dull black.

How do I iron an abaya?

Iron the abaya inside out on low or medium heat depending on the fabric, using steam or a cotton cloth between the iron and the fabric so the black does not turn shiny. Never press directly on lace, metal buttons or embroidery. For crepe and chiffon, a handheld steamer is usually enough.

How do I care for an abaya with lace or metal buttons?

Hand wash an abaya with lace or metal buttons in cold water, or dry clean it, and never wring it. Turn it inside out and fasten the buttons before washing so they do not pull the fabric. Iron it inside out with a pressing cloth and hang it on a wide hanger so the shoulders keep their shape.

How should I store an abaya?

Hang the abaya on a wide-shouldered hanger in a dry place away from sunlight, with space between it and other clothes so it does not crease. Keep occasion abayas in a breathable fabric garment bag, not plastic. In humid summer months, open and air the wardrobe now and then.

Fabrics

5 questions

What is the best abaya fabric for a Qatar summer?

In Qatar's hot, humid summer, choose light fabrics that let air through: linen, cotton and their blends, light crepe and light nida. Chiffon is very light but sheer, so it needs a lining or a layer underneath. Avoid heavy fabrics such as velvet and thick crepe in summer.

What is the difference between crepe and nida?

Crepe has a slightly grainy surface, drapes well and holds its shape, and the market sells many kinds, such as Japanese, Korean and royal crepe. Nida is a smooth, matte crepe of light to medium weight that resists creasing and is common in everyday abayas. Choose crepe for structured cuts and nida for daily wear.

Which fabric suits an occasion abaya?

For an occasion abaya, choose a fabric with a quiet sheen or texture: satin and silk for a fluid shine, jacquard and woven patterns for presence, lace for detail at the edges, and velvet for winter occasions. Chiffon works as a light outer layer over a lining. Avoid fabrics that crease fast if the event is long.

Which abaya fabric suits winter?

In Qatar's mild winter, slightly heavier fabrics work well: velvet for evenings and occasions, jacquard and textured weaves, and thick crepe for work. They hold warmth and drape with a pleasing weight. On cool evenings by the sea or in the desert, add a light wool layer under the abaya.

Which fabrics are Novella abayas made from?

The fabric varies by design and is named in the abaya's description where available, such as a smooth, structured fabric or a textured weave. If the description does not name it, ask on WhatsApp about the fabric of the design you like before ordering, and ask how it feels, how heavy it is and whether it suits summer or winter.

About Novella

4 questions

Who is Novella Abayas?

Novella Abayas is a Qatari abaya house led by a Qatari woman founder, offering made-to-measure abayas in Doha. The current collection has 35 designs priced in Qatari riyals, in sizes XS to XL and lengths 50 to 60. You order on the store at novellaabaya.com or on WhatsApp.

Where is Novella Abayas located?

Novella Abayas is currently located in Muaither, Al Rayyan, Qatar. Ask for a visit or a fitting appointment on WhatsApp and we will confirm it in the chat. You can also order without a visit on the online store at novellaabaya.com, with delivery across Qatar, the Gulf and worldwide, and follow new designs on our Instagram account.

What does the name Novella mean?

In literature, a novella is a short novel: few words, great precision. We make an abaya the same way, so each one is written for one woman and can be tailored to her measurements. That is where our lining idea comes from: the outside is black, as an abaya should be, and the story is in the lining you see as she walks.

Are Novella abayas made in Qatar?

Yes. Novella is a Qatari abaya house led by a Qatari woman founder, offering made-to-measure abayas in Doha. You choose the design in the store and send your measurements on WhatsApp, and the abaya is sewn to them in the atelier. If you need help measuring, ask for a fitting appointment on WhatsApp.

Did not find your question?

Write to us on WhatsApp and we will answer in the same chat.